In August 2006, Gloucestershire Head Teacher, Nigel Steele was working on his computer when he was inspired with an idea that is changing the way people search for information on the web.
The “graphical directory” started with the idea that an imaged-based presentation of information – organised simply on one screen page – could be a new and exciting way of searching for information. Colourful logos and images could be used to connect consumers, quickly and easily, with a large number of local websites, just through the simple click of the mouse.
The initial ideas were developed around the setting up of a gardening directory providing links to a wide range of gardening businesses in one county – Gloucestershire. Very quickly it was realised that these ideas could be developed across a diverse selection of topics such as restaurants, pets, weddings … and also county by county. And so Quoakle – the graphical directory was born!
The company that has been developing Quoakle during the last few years is based at Churcham, just west of Gloucester. The small family business trades under the name “Quoakle.com” but is registered as Community Pixels.net, a name that aims to reflect the community ethos of the company, which wants to give all local businesses an opportunity to get known through low-cost advertising. Also, the company has a clear commitment to give a percentage of its income to worthwhile community projects, including supporting the relief of poverty in the third world.
During 2009 and 2010 the Quoakle team began to broaden the range of services offered to businesses across the Gloucestershire region and now offers support to local companies in the design, development and promotion of their own website.
Through the development of Quoakle, currently the only graphical directory of local businesses, Nigel and his family learned a lot of new skills and began drawing on the expertise of specialists with a wide range of talents. Skills ranging from graphic design and web design & development, to search engine optimization … keywords, Google adwords, from the use of Social media such as Twitter, Facebook and LinkedIn to other areas of Internet marketing and website promotion … article writing, blogs, link building, from PR to printing and leaflet distribution, from brand development to telemarketing.