Ever been wondered why there’s a lot of conflicting advice about longest page title allowed in search results pages (SERPS)?
- W3C recommends a maximum of 64 characters for page titles.
- Bing recommends a title between 5 and 65 characters long.
- Google don’t have any guidance for content publishers, but recommend a maximum title length of approximately 60 characters for Google’s own pages.
- Bing – titles up to 70 characters are displayed (previously longer titles were truncated to whole words around 53 characters, but this no longer happens)
- Yahoo – results are now provided by Bing (since mid-2010)
- Google – titles up to 71 characters are displayed, longer titles are truncated to whole words, with the following exceptions:
- Results included from Google patent search – patent title is limited to 71 characters but “Google Patent Search” is added to the end of the 71 character title.
- The title limit used to be 66 characters, and some old documents remain in the index with titles still truncated at 66 characters
|2007||66 chars||65 chars||120 chars|
|2008||66 chars||65 chars||72 chars|
|2009||71 chars||65 chars||72 chars|
|2010||71 chars||67 chars||65 chars|
|2011||71 chars||70 chars||Uses Bing results, so inherits Bing limits|